Industry
Planning Chocolate Demand for Ramadan and Eid: Guide for Importers and Distributors
Demand for sweets and gifts rises in Ramadan and Eid in Arab and Muslim-majority markets. This guide shows how to place your order early enough for goods to arrive before the season with enough shelf life.
By Ender Çikolata Team Published 1 min read
Ramadan moves about eleven days earlier each year in the Gregorian calendar, so last year's dates are not a safe guide. Check the dates of the coming season and plan backwards from them.
Start early
Seasonal orders include production, packing, shipping and clearance, and each takes time. Send your forecast to the manufacturer well before the season so production can be scheduled.
Plan backwards from the shelf
- set the date goods must be on the shelf
- subtract distribution and inland transport
- subtract clearance and transit
- subtract production and packing
Then check the remaining shelf life required on arrival; see shelf life of imported chocolate.
Choose seasonal packs
Boxes, multipacks and gift formats work well in this period, alongside small packs for everyday purchase. See pack formats and the products.
Halal and labels
Distributors are especially strict about halal and Arabic labels during the season; see the halal checklist.
Frequently Asked Questions
When should I place my Ramadan order?
The earlier the better. Discuss the timeline with your supplier several months before the season.
How do I avoid surplus stock after Eid?
Order quantities you expect to sell within shelf life and plan for post-season sales.
Are gift formats available?
Ask our team through the contact page about available packs.